education:
James Madison University, Harrisonburg, VA May 2026
Bachelor of Business Administration, Digital Marketing Concentration
Reynolds Community College, Richmond, VA May 2022
Associate of Science
experience:
Social Media and Promotional Editor, Sept 2025 - April 2026
MACROCK, Harrisonburg, VA
Collaborated with a team to create, schedule, and outline the entire integrated marketing and promotional plan for MACROCK, the largest independent music festival on the East Coast. Created engaging and impactful static social media posts and short-form video content that boosted viewership, engagement, and ticket sales for the festival. Assisted in every facet of presenting the festival to the public, including logistical planning, communication with artists before and during their performance, and ensuring the multi day festival ran smoothly.
Artist Marketing Intern,
Freight Train Management, Richmond, VA May 2025 - Aug 2025
Interviewed artists about upcoming releases, wrote SEO-optimized blog content, and boosted website performance through targeted keyword strategies. Provided insights about the current state of music marketing and social media presence to the artists on Freight Train Management’s roster. Planned and participated in artist promotion marketing activities during a live event, leading to real-time conversions and increased promotional newsletter viewership.
Zine Editor,
WXJM Radio, Harrisonburg, VA Aug 2024 - May 2026
Acted as the lead designer and editor for WXJM’s music & culture publication, shaping its visual identity and editorial direction for seven consecutive editions. Strengthened the station and publication’s presence across print, digital, and social channels throughout JMU’s campus and the City of Harrisonburg.
skills:
Adobe Certified Professional in Design, Print, and Digital Media (Photoshop, Illustrator, InDesign, Lightroom)
Proficient in Microsoft Suite, Adobe Premiere Pro, CapCut, and Canva
Google Analytics certified (2026)
HubSpot certified (2026)
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